Tracy De Groose

CEO·William Reed

As CEO of William Reed, I lead a family-owned global media business with a long history of informing, inspiring and connecting the food and drinks industry. Together, we’re evolving William Reed into a more insight-led business, combining trusted content, vibrant communities and data-driven intelligence to help our clients make better decisions and to drive progress across the global food ecosystem. Our mission is simple: to power the business of food to ensure it can flourish for generations to come. My career has been built around driving growth, transformation and innovation. I’ve led major businesses and brands through periods of change, from scaling organisations and championing trusted journalism to building some of the world’s most recognised consumer brands. I believe the best results come from bringing people together around a clear vision, empowering teams to think differently and creating cultures where talent can thrive. I’m passionate about supporting the next generation. Through initiatives focused on young people and early-career talent, I’ve championed greater access to opportunities and remain committed to helping future leaders develop the skills and confidence to succeed.