Raoul Monks

Founder & CEO·Flume

Raoul Monks is CEO of Flume, a sales team transformation firm that helps fast-growing B2B companies sell smarter and grow faster. Raoul works with commercial leaders to accelerate predictable revenue growth by embedding behaviour change that drives measurable outcomes rather than quick-fix training. Under Raoul’s leadership, Flume has developed a habit-forming transformation cycle that aligns sales performance to world-class behaviours, embeds them into everyday workflow and ties them directly to commercial results such as win rates, deal size, sales velocity and forecast accuracy. Flume’s approach makes it easier for buyers to buy and simpler for sellers to win. Raoul’s work is grounded in real, measurable impact. Flume clients have achieved significant improvements including a 42% increase in initial deal size, a £1.5m pipeline uplift, 159% revenue growth year on year and 93% forecast accuracy. Raoul believes that sustainable performance comes from shifting how teams think and act, not just what they know. Raoul is passionate about helping sales teams adapt to the reality of modern buyers and market complexity, turning inconsistency into predictable performance and translating strategy into sustained commercial outcomes.