Matthew Yorke
I am a growth‑minded CEO with a passion for leading high‑velocity organizations through periods of transformation. Today, I lead The Channel Company—an EagleTree Capital portfolio company—through a strategic evolution to become an AI‑native platform for the global IT channel and partner marketing ecosystem. My mandate is clear: global expansion, category leadership, and value creation. We are scaling rapidly across EMEA, APAC, and LATAM, while fundamentally re‑engineering our products, services, and operating model to be AI‑first by design. I believe growth is a mindset, not just a metric. At The Channel Company, we are moving beyond legacy models to build a culture defined by speed, clarity, and high‑velocity communication, with AI embedded across every aspect of how we operate and serve the market. I partner closely with Private Equity sponsors to unlock value by combining deep domain expertise with operational discipline and pragmatic technology adoption. By cultivating a high‑performance, growth‑oriented culture, building a truly AI‑native organization, and driving both organic and inorganic growth, we are positioning The Channel Company as the premier global Agency, Media, and Insights platform for the technology channel.
About The Channel Company
The Channel Company provides global marketing services, media, and channel activation strategies for the technology industry. With over 50 years of channel innovation, it helps vendors and solution providers build partner relationships, gain market credibility, and drive revenue growth through news, insights, events, and full-service partner marketing.
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