James Hewes
COOAtlas
I am a seasoned and visionary media and communications executive with over 25 years of experience in the industry. As the Chief Executive Officer of PRCA, the world's largest and most influential PR professional body, I lead and support our members across the globe with knowledge, training, events, insights, and campaigns, while also acting as the guardian of professional standards for the industry. I have a strong track record of driving growth and innovation, both in the UK and internationally. I have worked with some of the world's most iconic media brands, such as Top Gear, BBC Good Food, and Lonely Planet, as well as leading media and trade organisations in the UK and the UAE. I have also transformed and developed media content, events, and digital platforms, delivering value to audiences and stakeholders. I am passionate about the power and potential of media to inform, educate, entertain, and inspire people around the world.
About Atlas
Atlas is a strategic growth consultancy specialising in recurring revenue and membership-based businesses. It helps clients grow profitable, sustainable subscription revenues through customer understanding, actionable metrics, and Customer Lifetime Value modelling. Serving publishers and subscription businesses, Atlas delivers data-driven strategy, pragmatic recommendations, and measurable ROI.
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